3 socially conscious ways to shop this holiday

Sofia Noshay, Barbara Thornton, Cindy Webb

Sofia Noshay


With love for her new Tulsa community in mind, Florida native Noshay founded Jujuu in November of 2016. It is a gift box service ordered online at jujuu.com and filled with socially minded goods made in Oklahoma by nonprofits and local businesses.

The boxes can be gifted at corporate occasions and personal events like housewarming parties, weddings, birthdays or can be bought just to be enjoyed with one’s family. Prices start at $25, and profits support mission-driven companies.

"Long-term I hope to inspire and encourage people that giving back is possible and, in many ways, even simple to do," Noshay says.


Barbara Thornton

The Market at Pearl Thrift Shop

Thornton and the sisterhood of volunteers at The Market at Pearl Thrift Shop, operated by the Children’s Medical Charities Association, are passionate about raising money for children. Since 1970, Thornton and these women have stewarded the thrift shop through its many phases, mending and selling gently used and new clothing and household items.

In the past 12 years, CMCA has donated over $1 million in grants to numerous nonprofits for the needs of children ranging from medical, arts and education.

They have been at their new 1020 S. Rockford Ave. location for two years. "CMCA has a wonderful history, but we are most excited about the forward motion," chairwoman Thornton says. "We love what we do."


Cindy Webb

Fair Trade Shop 

Webb has operated the Fair Trade Shop at 3500 S. Peoria Ave., inside Southminster Presbyterian Church, for 10 years. All items are vetted through the Fair Trade Federation, ensuring that the artisans are respected, paid a fair wage and work in safe conditions.

This Tulsa shop is supplied with items made by happy people from all over the world, Webb says. Merchandise ranges from jewelry and other accessories to kitchenware and home and garden decor.

"The profit goes back toward buying more fair trade merchandise," Webb says, "to keep the artisans working alleviating poverty, reducing inequality and creating opportunities for people to help themselves."


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