SoBo Co. is a designer and vintage consignment store for trendy Tulsans.
Lauren Spears and Danielle Rohlfing among the stylish finds at SoBo Co.
Named after its first location on South Boston Avenue, SoBo Co. — now located on historic Route 66 — is taking Tulsa’s fashion resale game to the next level.
Lauren Spears and her husband, Charlie, had always dreamed of opening a business together. So, when the resale shop where Lauren was working closed, the couple seized the opportunity.
They created SoBo Co., a designer consignment women’s boutique with select vintage pieces. After operating a test store on Boston Avenue for about a year, they moved the shop to its current location in April.
Seeing more quality-conscious consumers and socially responsible shoppers, Spears says “most of our customers don’t really look for super trendy pieces. They are looking for brands that are well- made and will last a long time.”
At first, the store found most of its inventory from estate sales and private collections. But now, so many people bring in clothes, they no longer have to look elsewhere.
Danielle Rohlfing, stylist and lead buyer for the store, says customers come in looking for items that are either on-trend or classics. SoBo Co. boasts pieces from designers like Gucci, Rebecca Minkoff, Chanel, and Dooney and Bourke. You can find everything from boots and eyeglass frames to purses and gowns.
Recently, the store began offering new clothing and accessories by local designers such as Nikki Warren, the Naked Bean and Blackburn Goods. Spears says the store gives local designers a much higher percentage of profits than most stores in an effort to keep Tulsa’s fashion industry flourishing.
1344 E. 11th St. | 918-884-7307 | shopthesobo.com
11 a.m.-6:30 p.m., Tuesday-Friday; 11 a.m.-4 p.m., Saturday; open Monday by appointment.
Black leather and goat fur shoulder bag with gold hardware by Blackburn Goods, handmade in Oklahoma. $400.
Custom embroidered, 100-percent cotton SoBo Co. T-shirt. $27.50.
’90s Chanel gold chain belt. $450.
’80s Levi jeans, size 25. $30.
Radzoli velvet and faux fur jacket. $45.
Yves Saint Laurent black wedges in size 6. $100.
Gianni Versace gown, worn by actress Elizabeth Hurley on the cover of Cosmopolitan in October 1997. $1,500.
Black patent leather bag by Asprey London with silver hardware. $1,000.
Earrings by the Naked Bean, a local brand designed by Jeana Acosta. $25.
Silk Versace scarf. $125.