Former Tulsan Finds Success in the Pet Food Business
Logan Honeycutt has turned fish into gold for his company, BareItAll Petfoods.
Tulsa native Logan Honeycutt, left, and his business partner Michael Cody at the 2018 Chicago Innovation Awards Gala.
Courtesy Logan Honeycutt
Former Tulsan Logan Honeycutt has turned fish into gold for his company, BareItAll Petfoods.
Earlier this year, the Booker T. Washington graduate was one of five global recipients of a $10,000 Purina Pet Care Innovation Prize based in part on his knowledge of a pesky invasive fish, the Asian carp, a component of his pet food.
In the U.S., there are no predators for some species, including Asian carp and wild boar, Honeycutt explains, “so it’s incumbent on humanity to fix these issues.”
He asked, what better way than by feeding them to our pets? “We have to give them protein every day,” he says, “so why don’t we make better protein choices for our pets while also doing something that’s actually good for the environment?”
Honeycutt’s appreciation for animals and the outdoors stems from time spent at his grandfather’s farm near Claremore. In high school, a marine biology course deepened his fascination. “I always had an interest in aquatic life, but that was the first time where we really dove into the breadth and variety of oceans, rivers, lakes,” Honeycutt says. “It just helped me to understand the fragility of those ecosystems.”
Honeycutt and his business partner, Michael Cody, met at College of Charleston when they both joined the rugby team. They were roommates for a few years and both ended up in Chicago in 2009. They saw that the pet food industry had remained fairly stable in the wake of the recession, and in 2014, started talking about launching BareItAll.
Although the company itself is relatively new — it released its first product in 2015 — BareItAll has grown steadily since its founding. Honeycutt aims for its products, which are primarily for dogs and cats, to be sold nationwide by the end of the year. He says a wide variety of animals can benefit from the company’s line of fish oil supplements.
“Our name comes from our focus on transparency because we want people to know not only what’s going into our products, but also why it’s there in the first place,” he says. “We actually put our ingredient statement on the front of the package so that there’s no misread.”