Nielsens is a purveyor of the finer things
Andrea Nielsen Bartlett is continuing the tradition of taste and service started by her parents in 1946.
Andrea Nielsen Bartlett
Retail is in Andrea Nielsen Bartlett’s blood. Her parents opened Nielsens in 1946, and a showroom, rather than a living room, took up the front of their house during the 1950s.
“I grew up literally in the business,” Nielsen Bartlett says. “I was the youngest registered buyer at the Dallas Trade Mart when I was 5.”
In 1982, she became the second-generation owner of Nielsens, now located at the Plaza shopping center at East 81st Street and South Lewis Avenue. She continues to offer the shopping experience her parents perfected, focusing on quality customer service and carrying specialty items, some of which you can’t find anywhere else in Tulsa.
“People still enjoy elegant things,” Nielsen Bartlett says. “They want the very best and the handmade things. We try to make it an experience.”
Nielsen Bartlett selects items from Herend, Julia Knight, Lladro and other designer lines to sell in the store. Nielsens has carried many of the lines, like Waterford Crystal, since the 1960s, but Nielsen Bartlett insists this isn’t your grandmother’s crystal.
“We can keep Waterford, but it’s not the same crystal from 1966,” she says. “A lot of the brides are choosing more elegant and taller glasses,” for more contemporary elegance.
Nielsen Bartlett believes it’s the attention paid to her clients that sets her store apart, especially during bridal registrations. She customizes the experience to fit the couple’s needs as they select registry items.
“We can do anything,” Nielsen Bartlett says. “A couple just chose three different Herend china patterns, and it mixes perfectly. They’ll have a china set like nobody else’s.”
In a store filled with such beauty, it’s easy to see why Nielsen Bartlett enjoys her work. For her, however, it’s the people who make Nielsens what it is.
“That’s been the joy of Nielsens,” she says. “How many people I would never have met if it weren’t for the store.”
Nielsens Exclusive Gifts
8138-A S. Lewis Ave. | 918-298-9700
10 a.m.-5 p.m., Tuesday-Saturday