Entrepreneur upgrades that time of the month
Cheyenne Smith's DollHer is a subscription service for women, because “Her menstruation deserves appreciation.”
A few of the items in the DollHer shop, including the best-selling "Bloated" crop top.
A local start-up is seeking to modernize a biological phenomenon and make it more convenient. DollHer is a subscription business that delivers a customized mix of pads, tampons and liners to women in Oklahoma and beyond.
For $15 month-to-month, or $12 a month with a three-month subscription, females can skip shopping for supplies.
DollHer started as an entrepreneurship assignment. In 2016, Tulsan Cheyenne Smith and two University of Oklahoma classmates-turned-co-founders adapted the successful Dollar Shave business model to feminine hygiene products. Their tagline? “Because Her menstruation deserves appreciation.”
A professor encouraged the trio to apply to OU’s exclusive accelerator program. DollHer was one of three groups selected from 20 hopefuls.
That professor, Ron Bolen, now sits on the company’s advisory board. Smith is CEO, Jade Freeman serves as chief financial officer, and M’ary Miller is chief operating officer. The year-old company employs two interns.
Ultimately, DollHer focuses on female empowerment, education and creating a community that helps girls and women feel confident about their bodies and their health. The company also partners with other women-owned businesses with similar missions.
Smith says DollHer stands out among bigger online retailers such as Amazon because of its customizable experience. “There’s something about an adorably designed package arriving at the door with a surprise of some sort that customers love,” Smith says. “There are aspects of Birchbox, Groupon and Amazon all integrated into our boxes, but we specifically provide (a woman) exactly what she needs throughout her entire menstrual cycle.”
Dollhermonthlyclub.com visitors can also read the company blog, The Rag; and shop online for a “Bloated” crop top or patches with phrases like “Ova achiever” or “Vadge of honor.”