What’s next for Greenwood?

With redevelopment booming around it, one historic downtown area is full of potential.



Much of the original Greenwood district is just a memory, but the intersection of East Archer Street at North Greenwood Avenue looks rather similar to the historic photo on the left, circa 1940.

Courtesy Beryl Ford Collection/Rotary Club of Tulsa, Tulsa City-County Library and Tulsa Historical Society.

Wedged in a quiet corner of downtown Tulsa’s extreme northeast margin lie the remnants of what used to be the pulsating heart of a proud, vibrant and economically self-sufficient community.

Once known as Deep Greenwood, this foreshortened strip of quaint redbrick buildings and storefronts on Greenwood Avenue at East Archer Street comprises most of the historical remains of an area that once bustled with so much commerce, entertainment and entrepreneurship that it came to be called Black Wall Street.

The area thrived for decades but the 1921 Tulsa Race Riot, desegregation, changing economics and, ultimately, urban renewal left Greenwood a shadow of its former self. 

Even now, many fondly remember the larger Greenwood District when it was a livelier place that offered a complete array of services and amenities for local residents. One of those is Regina Goodwin, an artist and now state representative whose district (73) includes Greenwood.

“You had everything there: theaters, doctors, lawyers, restaurants, a newspaper,” she says. “There was no need to leave the community because it had what you needed. It was like any vibrant community.”

Goodwin grew up on Greenwood Avenue, near the main business hub (today, north of the OSU-Tulsa campus), attended Carver Middle School, graduated from Booker T. Washington High School and went to church at First Baptist Church of North Tulsa. Although by then Greenwood was past its heyday, 1960s Greenwood was still an important and active district. 

“Greenwood is dear to my heart,” Goodwin says. “There was a lot that went on in Greenwood, and it’s an area and a street that showed us the best of who we are.”

 

“There was a lot that went on in Greenwood, and it’s an area and a street that showed us the best of who we are.”

 

Shrunken by urban renewal, divided by a highway and, some say, largely ignored by developers and city planners for years, Greenwood became — in Goodwin’s words — “Gonewood.” 

Yet, with downtown Tulsa’s resurgence over the past decade — in particular the Brady Arts District adjacent to Greenwood and the Blue Dome and East Village districts to the south — some community leaders, Goodwin included, are sensing a growing opportunity.

An opportunity for Greenwood to once again stake its claim and become a more vital and vibrant part of downtown’s ongoing redevelopment, rather than a largely overlooked relic.

 

 

Why not Greenwood?

Among those calling for a Greenwood District revival is the Greenwood Chamber of Commerce.  

Gathered in the chamber’s offices located in one of the remaining historic buildings on Greenwood Avenue, GCC Executive Director Sherry Gamble Smith, Board President Dr. Art Williams and longtime community activist Michael Reed speak of seizing the moment. Especially in light of the hundreds of millions of dollars in development that has already been invested in adjacent areas.

“We are trying to get on that wave (of development),” says Gamble Smith, who has served in her current role for several months and has been involved in various capacities for two years. “But it comes down to securing funding.”

Community activist Michael Reed, Greenwood Chamber of Commerce Executive Director Sherry Gamble Smith and Chamber Board President Dr. Art Williams believe Greenwood needs to seize the moment and develop the district to attract residents, locals and tourists.

 

After a period of stagnation, the GCC has enjoyed its own resurgence in recent times and now has 100 paying members, Gamble Smith says. More than that, the GCC is more determined than ever to make its voice heard.

Reed says the time has come for Greenwood-area development that rivals surrounding districts and attracts locals and tourists.

“So many people, both here and even around the world, know about Greenwood and its history as the Black Wall Street and what happened with the riot, but when they come here to see it, there is only this little block,” Reed says. “It’s embarrassing.” 

 

“It’s a terrible thing for a historical area of such importance to be neglected.”

 

The district’s importance and race riot are commemorated across the country — from a tribute in Baltimore to a Smithsonian exhibit to an upcoming Oprah Winfrey Network miniseries — but here there’s little celebration of the history in the Greenwood District itself.

What more does the GCC hope to see happen in the Greenwood District? It believes the area’s distinctive history, including being the epicenter of the one of the nation’s worst race riots, make it a destination for cultural tourism.

“It’s a terrible thing for a historical area of such importance to be neglected,” says Williams, a professor at Langston University, which is located farther north on Greenwood next to OSU-Tulsa.

With the addition of more attractions along Greenwood and nearby such as restaurants, entertainment and historical exhibits, the aim would be to create a walkable, inviting environment that attracts more people, from Tulsa and beyond, to the area and keeps them there. 

The GCC also would like to see a “business incubator” established that helps minorities,  in particular, develop businesses. 

“The goal would be to create destination tourism and keep the dollars in this area,” Gamble Smith adds.

At least part of the effort to enhance Greenwood and make it more viable for bigger development hinges on securing its recognition on the National Register of Historic Places. An amended proposal to name the greater Greenwood area to the register is pending. 

Perhaps of greater importance, at least in the short term, is the fate of the nearby Evans Fintube facility. Located across the Watco railroad tracks to the east, the sprawling former steel manufacturing plant is a rusting, brownfield behemoth on nearly 50 acres of land.

The Evans Fintube site is a much-discussed opportunity for Greenwood development.

 

“That’s the last major land grab in this area that can be developed into something iconic,” Reed says. 

One proposal for the site, Rawspace Tulsa, was recently cut from the proposed Vision 2025 sales tax extension. Described as an “industrial-sized innovation space with multiple organizations housed under one roof,” the concept behind Rawspace was to create an incubator where advanced technology, traditional manufacturing, established industries and the broader community could mix.

Reed, however, believes this development would be a better fit for other areas of the city. He hopes that the Evans Fintube site will be developed into a mixed-use development similar to Branson Landing in Branson, Missouri. He says this development would cost about $49 million.

The site requires environmental remediation, and the Environmental Protection Agency has given the city $600,000 to help clean-up, but extensive additional work must also be done to prepare the site for use.

The GCC would love to see the complex become a place of attractions, entertainment and commerce that lures people into the Greenwood area while also serving the immediate, practical needs of local residents.

Late last year, the City of Tulsa, which owns the property, entered into a memorandum of understanding with Dallas-based developer Jackson-Shaw. The agreement should see the firm present a plan this spring for developing a mixed-use site that could include office, light industrial, retail and multi-family residential purposes. According to the mayor’s office, it will take several months for a defined project proposal.

 

“It’s time for the City to ante up.” 

 

Reed hopes the community’s wishes are considered when it comes to the Evans Fintube site. He says that in discussions with previous developers, the Greenwood community was intimately involved. With Jackson-Shaw he says he and the community feel excluded in the process, but have addressed these concerns with the City’s office of economic development. 

“I think the question that we are asking is, ‘Why not Greenwood?’” Williams says. “I think it’s time. But I also think it’s time for the City to make a commitment.”

After years of serving on committees, contributing to development proposals and working for renewal, Reed says he is disappointed in the insufficient city funding to finish proposed projects. 

“Maybe we have a chance this time,” he says, claiming that input in two previous Vision 2025 proposals was disregarded. “All that input has not been heeded. We have put in stacks of requests, and no action has been taken.”

Many, including Goodwin, want Greenwood to qualify as a Tax Increment Financing (TIF) district as other developing areas have. TIF designation allows targeted districts to get needed funding through real estate and sales taxes based on rising property values and economic activity. 

According to the City of Tulsa, there are currently four such districts, including two downtown: the Brady Arts District and the Blue Dome District. TIF districts are approved through a vote of the city council.

“It’s time for the City to ante up,” Williams says.

 

 

Collaborate and discard the ‘old model’

On Greenwood Avenue, just past the IDL overpass, is the Greenwood Cultural Center, which also houses the John Hope Franklin Center for Reconciliation. 

Dr. Jocelyn Lee Payne, executive director of the JHFCR, believes Greenwood has unique elements that can drive further development. 

Dr. Jocelyn Lee Payne, executive director of the  John Hope Franklin Center for Reconciliation, says additional streetscaping is in the works for the district this year. She calls for collaboration on upcoming and future projects to capitalize on the district’s enduring history and culture.

 

“I think it would be wonderful if this district, with its authentic place in Tulsa history, could capture that history and culture and convey it to local citizens and guests its own kind of arts and entertainment district with an amazing array of experiences for visitors,” she says.

Greenwood could become a tourist destination by combining its rich musical heritage along with opportunities for learning about its African-American roots. 

“The musical legacy alone is so great it would make this a sparkling gem,” Payne says.

Her office oversees the John Hope Franklin Reconciliation Park, named in honor of the late, renowned African-American scholar and Booker T. Washington High School graduate. 

Located to the west of ONEOK Field, the park has become one of the treasures of downtown’s renewal.  

 The statue (right) in the center of  John Hope Franklin Reconciliation Park is a chronological representation of African-American struggle.

Payne says more streetscaping is set for this year that will improve the area around the park by adding lighting, landscaping and more secure street crossings. Ultimately, she would like to see the park, located in Greenwood, better connected to the Brady Arts District. She says  a corridor will be created along East Cameron Street between Martin Luther King Jr. Boulevard and North Detroit Avenue for foot traffic from Guthrie Green to Reconciliation Park. 

 

“We want to become a tourist destination.”

 

With more housing options downtown, including the GreenArch development, Payne hopes residents will help to spur, even demand, additional entertainment options and amenities in the Greenwood District. 

That is a sentiment echoed by Patrick Fox, managing broker for Fox & Allen Commercial Realty, which represents GreenArch. The first phase of GreenArch created commercial and residential property that has attracted young professionals and millenials with affordable rents and the desire to live in an urban historic area. 

“Greenwood obviously has a long and important history in Tulsa,” Fox says. “There’s nothing that we will do that diminishes that, but also we want it to rise from the proverbial ashes so there is a revival of the district through a mix of new development blending with the older historical buildings.”

GreenArch’s second phase will address the parking lot area across the street and develop strictly commercial property on the site.

“We have big plans and vision, and we are working diligently to make that happen,” Fox says. 

Payne calls for collaboration and for Tulsa to discard what she refers to as the old model of development, especially in traditionally African-American areas, where members of the community get together and present an idea to a group of benevolent, wealthy outsiders. 

“We need to get past this,” she says.

Rob Gardenhire, board chairman for the Greenwood Cultural Center and vice president of marketing and business development for the Tulsa Drillers and the Tulsa Roughnecks, also speaks of enhancing the Greenwood District to become a destination.

“There is absolutely a vision to create an interactive tourist loop in the district,” he says. “We want to become a tourist destination.”

It’s about creating more reasons for people to come to Greenwood and stay there. A big part of that is its inimitable history. 

“You’ve got Black Wall Street and the Race Riot, and you want to make sure you tell the story in the correct way, but you’ve got to get the right people and right vision in place,” Gardenhire says.

 

 

Benefits of cross-fertilization

Like Goodwin, Kevin Matthews remembers at least the dying embers of the old Greenwood, which still had a few familiar business staples. Now retired from the Tulsa Fire Department, Matthews continues to serve north Tulsa as a state senator (Dist. 11). He also is heading the 1921 Tulsa Race Riot Centennial Commission. In just over five years, from May 31-June 1, 2021, Tulsa will mark the tragedy. The commission is tasked with leveraging “the rich history surrounding the 1921 event” by facilitating actions, activities and events that commemorate the tragedy and educate all citizens. 

If anything, Matthews expects the centennial to help motivate stakeholders in Greenwood to continue to push for further development while raising the profile of the entire area in the minds of locals, developers and potential tourists alike. 

“The centennial is an opportunity to show that Tulsa cares about all its people,” he says. “On Greenwood, what we want to see is more activity, more people and more traffic coming into the area. For the dream to be real, we need to have more people, and that means people up north coming south and people down south coming north.”

But Matthews isn’t waiting for five years from now. He sees any development of Greenwood as part of a larger improvement in the overall economic fabric of north Tulsa itself, a historically underserved area with a paucity of businesses that has resulted in food deserts and lack of access to other commercial services.

 

“What we need to get done is something meaningful, productive and substantial rather than preserve Greenwood as just hallowed ground.”

 

In fact, Matthews already has his hand in helping push forward business developments in other parts of north Tulsa. For example, he hopes conversations with the Osage Nation Casino bear fruit in the form of a hotel near 36th Street North and Martin Luther King Jr. Boulevard.

Like others, he feels that cultural tourism, particularly for African Americans, can help spark growth in Greenwood, but again, sees it within the larger context of north Tulsa revival. 

“I want people to be able to live, work and be entertained in north Tulsa,” he says, adding that tourism and economic growth in Greenwood would benefit the state as a whole.

Hannibal B. Johnson, an attorney, consultant, author and Greenwood historian who offices on Greenwood Avenue, agrees it’s time to make the district more vital and attractive, recognizing the past but also embracing changes.

“What we need to get done is something meaningful, productive and substantial rather than preserve Greenwood as just hallowed ground,” he says.

Greenwood, he argues, needs to be better integrated with surrounding areas to become one of the destination spots of downtown Tulsa.

“What I would like to see is a community that is connected and not isolated,” Johnson says. “We need cross-fertilization of districts and migration of people among those districts. 

“It’s a new world. We have to preserve and share our historic legacy, our legacy of entrepreneurship and promote it, particularly to
African-American kids.”

Johnson, author of “Black Wall Street: From Riot to Renaissance in Tulsa’s Historic Greenwood District,” is helping raise funds for a Black Wall Street/Greenwood District exhibit at Tulsa International Airport. The exhibit, which will be unveiled May 31, will give visitors a taste of Greenwood’s unique history and hopefully inspire visitor traffic to the area. 

 

“We need to make new history that is inclusive, and that comes from the folks that live there.”

 

Goodwin says the historical Greenwood area’s residents, who are mostly African American, are “rightfully frustrated” by the lack of amenities in their community, including basic necessities like grocery stores. 

“Residents there feel it every day,” Goodwin says of this conspicuous lack.

“Sometimes when you have a dominant culture in any city making decisions where money is allocated, that leads to some being left out of the progress,” she says. “But that doesn’t have to be the case.”

Goodwin believes a more inclusive process would lead to concrete implementation of ideas — ideas that benefit both African American-led businesses and the community as a whole.

“For all of us to be one Tulsa, we’ve got to try and level the playing field,” she says. “Why not embrace our rich African-American history and promote it? We need to make new history that is inclusive, and that comes from the folks that live there.”

 

 

 

Greenwood: America’s Black Wall Street

The Oklahoma Legislature’s first act (Senate Bill 1) upon statehood was a law mandating racial segregation. One of its results was the Greenwood District in Tulsa, which became the focal point of African-American cultural and economic life in the city.

Essentially, Greenwood became a large town within a city, concentrating all the energy, professionalism and entrepreneurship of Tulsa’s black population in one area. 

Although African Americans worked in other parts of the city, mostly as domestic workers and other laborers, in Greenwood there were doctors, lawyers, dentists and a host of other professionals. It was one of the most successful black communities in the United States.

By the time of the Tulsa Race Riot in 1921, there were over 10,000 black residents in the Greenwood District and surrounding areas. The riot resulted in the destruction of 35 city blocks, with nearly every church, home and business in Greenwood burned to the ground and close to 300 people killed.

Still, even with resistance from the white community, Greenwood was rebuilt and thrived through the 1950s, when desegregation meant African Americans could leave their community and do business elsewhere. Many white merchants were more than happy to capture their dollars. 

Through the 1960s, Greenwood continued its decline with businesses disappearing and parts of the area growing shabby. Urban renewal in the early 1970s cleared vast swaths of the formerly proud district, and a leg of the IDL cut right through its heart.

Today, much of what was the original Greenwood District is occupied by large facilities, including ONEOK Field and the campus of OSU-Tulsa.

 

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621 East 4th St.
Tulsa, OK  74120
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Sponsor: Oklahomans for Equality / Pat Hobbs
Telephone: 918-637-25866
Contact Name: Pat Hobbs
Website »

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Garage sale hosted by the youth students of God's Church.  All of the money goes to support youth ministries and activities.  Come find your treasure at God's Church.

Cost: Free

Where:
God's Church
1301 S Canton Ave
Tulsa, OK  74112
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Sponsor: God's Church
Contact Name: Randy Alley

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The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
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As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Learn about finishing your bachelor's degree at this free, informational conference. You'll learn about degree programs, transfer options and other opportunities at OSU-Tulsa. Guests are...

Cost: Free

Where:
OSU-Tulsa
700 N. Greenwood Ave.
Tulsa, OK  74106
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Website »

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Orange Peel Tulsa at the historic Cain’s Ballroom will feature country music star Pat Green with Owasso native Allie Colleen. Proceeds from the event will support scholarships for Tulsa-area...

Cost: $35

Where:
Cain's Ballroom
423 N Main
Tulsa, OK  74103
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Sponsor: Tulsa OSU Alumni Chapter
Telephone: 405-744-5368
Contact Name: Amber Hinkle
Website »

More information

 It's baseball time in Tulsa! Come and support the Golden Eagles on their road to the NCAA 2019 championship. All children ages 13 and under, accompanied by an adult, will be allowed in to all...

Cost: 7-14

Where:
J.L. JOHNSON STADIUM
7777 S Lewis Ave
Tulsa, OK  74137
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Website »

More information

An Evening Honoring 2019 Hall of Fame Inductees and celebrating the 80th Anniversary of Will Rogers High School.  The evening will feature cocktails, dinner and a Silent Auction.  2019...

Cost: $80.00/person inclusive

Where:
DoubleTree Hotel Downtown
616 West Seventh Street
Tulsa, OK  74127
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Sponsor: Will Rogers High School Community Foundation
Telephone: 918-495-0742
Contact Name: Beth Abdo Dennis
Website »

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This is a class to learn some techniques in polymer clay. Polymer clay is an oven-bake medium that bakes into strong and functional art. March's class, Tiny Treats, will take place on March 30th,...

Cost: 30

Where:
ahha Tulsa
101 E Archer St,
Tulsa, OK  74103
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Sponsor: Tiny Things by Bowen
Contact Name: Sarah Bowen
Website »

More information

Garage sale hosted by the youth students of God's Church.  All of the money goes to support youth ministries and activities.  Come find your treasure at God's Church.

Cost: Free

Where:
God's Church
1301 S Canton Ave
Tulsa, OK  74112
View map »


Sponsor: God's Church
Contact Name: Randy Alley

More information

This course provides an overview of the history of beer, brewing process, styles, beer tasting, beer and food pairing, and the industry behind the business of beer. The knowledge gained from...

Cost: $50

Where:
OSU-Tulsa
700 N. Greenwood Ave.
Tulsa, OK  74106
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Sponsor: OSU-Tulsa
Website »

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St. John and Ascension will host a Medical Mission at Home event on Saturday, March 30 from 9 a.m. to 3 p.m. at the Eastland Baptist Church Family Center.  Medical Mission at Home events aim to...

Cost: Free of charge

Where:
Eastland Baptist Church Family Center
12929 E. 21st Street
Tulsa, OK  74134
View map »


Sponsor: St. John Health System and Ascension
Telephone: 918-744-2404
Contact Name: Stephanie Farris
Website »

More information

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Hear ye Hear Ye Hear Ye, by Royal Proclamation of his Majesty King James V High King of Scotland, your presence is requested at His Majesties' Spring Festival.  His Majesty has ordered all...

Cost: $2-$7

Where:
Park Hills Motel and RV Park
438415 US-60
Vinita, OK  74301
View map »


Sponsor: Williams Entertainment
Telephone: 918-244-1887
Contact Name: Kittye Williams
Website »

More information

America’s LARGEST interactive comedy murder mystery dinner show is now playing at the Hilton Garden Inn Tulsa Broken Arrow! At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: 59.95

Where:
Hilton Garden Inn Tulsa- Broken Arrow
420 W Albany St.
Broken Arrow, OK  74012
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Telephone: 866-496-0535
Contact Name: The Dinner Detective
Website »

More information

 It's baseball time in Tulsa! Come and support the Golden Eagles on their road to the NCAA 2019 championship. All children ages 13 and under, accompanied by an adult, will be allowed in to all...

Cost: 7-14

Where:
J.L. JOHNSON STADIUM
7777 S Lewis Ave
Tulsa, OK  74137
View map »


Website »

More information

Join us for Carnivale Rio, "The Best Party in Town," and revel in fine dining, lively dancing and unmatched surprises at Cox Business Center in downtown Tulsa. Although...

Cost: Sponsorship levels begin at $5,000. See website for more sponsor information.

Where:
Cox Business Center - Downtown Tulsa
100 Civic Center
Tulsa
Tulsa, OK  74103
View map »


Sponsor: Mental Health Association Oklahoma
Telephone: 918-382-2410
Contact Name: Lisa Turner
Website »

More information

Don't miss this fantastic opportunity to see Sweet Randi Love and The Love Thang Band at their Album Release performance! This will be one incredible show. Blues, R&B, Funk Band! High electricity...

Cost: $15.00

Where:
Studio 308
308 S Lansing Ave
Tulsa, OK  74120
View map »


Sponsor: Studio 308
Telephone: 918-638-8464
Contact Name: Paddy Harwell
Website »

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“Bright Star” lands at ORU

The Tony-nominated bluegrass musical is an Oklahoma premiere.

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2.5: The Champ — Emeka Nnaka

The motivational speaker, mentor and advocate discusses resiliency and the power of service on the latest episode of Tulsa Talks.

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Video: Blank Slate Challenge

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