How this woman's love for fashion became a business

Through her boutique Amaranth Collection, Liz Whitehead strives to build wardrobes and relationships.



Liz Whitehead

When the weather can't decide if it's spring or winter, the key to dressing is layers! A long-sleeve t-shirt dress can be layered over tights or leggings, depending on the temperature. A lightweight and neutral cardigan can easily be taken on and off throughout the day. A pair of chic distressed jeans never goes out of season — wear tights in a fun color underneath on cold days for a pop of color.

Tulsa native Liz Whitehead found she had a passion for style consulting at a young age while competing in pageants. After college, she opened a small business in an empty space in her dad’s office building. However, Whitehead’s clientele quickly grew beyond the pageant community.

“There is nothing better than seeing a woman’s whole demeanor change when she finds an outfit that she really loves,” Whitehead says.

Through word of mouth, she outgrew the office space and opened a boutique in February 2014 called Amaranth Collection at 8007 S. Sheridan Road.

“We specialize in selling practical, trendy clothing for women who want to feel confident and stylish while they’re going about day-to-day activities,” Whitehead says. “I think what’s really special about our store is women can come in here with a blank slate and leave with a head-to-toe wardrobe.”

Amaranth Collection strives for affordability, as most of the inventory is under $50. However, Whitehead feels it’s the personal relationships she has built with her customers that set the store apart.

“I think the thing you can truly find here that you can’t find other places is the connection and the service,” she says. “I’ve worked really hard to make sure we’ve built a team of people who actually care.”

She often gets asked how she chose the name of her store. It began with her love of flowers, but a need to find something unique.

“When I read that amaranth meant ‘a never fading flower’ and ‘loyalty,’ it just really clicked with me,” Whitehead says. “Amaranth Collection is really just a fruition of the brand.

“We’re loyal to our customers. We provide a service standard that builds true, meaningful relationships. We try to provide quality products, but really this is more than just providing fashionable pieces. We provide a place for women to connect, build their confidence and find pieces they feel great wearing.”

 

Amaranth Collection

8007 S. Sheridan Road | 918-392-7858 | amaranthcollection.com
10 a.m.-6 p.m., Monday-Friday; 11 a.m.-6 p.m., Saturday.

 

Edit ModuleShow Tags

MoreJamie Richert Jones

Artist Molly Murphy Adams has big plans

Tulsan explores large-scale native art forms through the Tulsa Artist Fellowship.

6 health screenings that are more important as you age

Preventive testing is key to healthy aging. Here are the cancer and cardiovascular screenings you should consider.

Add your comment:

 

Get the best in arts, entertainment and more straight to your inbox.

Join our email list

Edit ModuleShow Tags

March 2019

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

               It's baseball time in Tulsa! Come and support the Golden Eagles on their road to the NCAA 2019 championship. All children ages 13 and under, accompanied by an adult, will be...

Cost: 7-14

Where:
J.L. JOHNSON STADIUM
7777 S Lewis Ave
Tulsa, OK  74137
View map »


Website »

More information

Show More...
Show Less...

Looking for something for your kids to do while you go to work this Spring Break?  Spotlight Theatre is offering this acting class taught by Crayons Improv.  Crayons will lead your...

Cost: 175

Where:
Spotlight Theatre
1381 Riverside Drive
Tulsa, OK  74127
View map »


Sponsor: Crayons Improv
Telephone: 918-557-5616
Contact Name: Nicole
Website »

More information

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Think you can’t do something? Think again! All workshops are from 12 to 12:45 p.m. on Mondays in the Center for Creativity. All supplies provided. No workshop March 18.

Cost: Free and open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong
Website »

More information

Magi 4 Christ Campers meet each Monday at 6:00 PM until 7:30 PM. At 4241 S. 37th W. Ave., Tulsa, OK. 74107.  We are a Christian group of camping enthusiasts. We are family friendly. Meeting...

Cost: Donations only

Where:
Hope House
4241 S. 37th W. Ave.
South Door Activity Center
Tulsa, OK  74107
View map »


Sponsor: Magi 4 Christ Campers
Telephone: 918-906-0564
Contact Name: Dorothy Brown

More information

Show More...
Show Less...

WHAT: Dunkin’ is proud to keep Tyler Carach – aka The Donut Boy – running as he hands out thousands of donuts to police officers across the country with his next stop in Tulsa, Oklahoma....

Cost: Free

Where:
Tulsa County Sheriff’s Office
303 W 1st St
Tulsa, OK  74103
View map »

More information

Looking for something for your kids to do while you go to work this Spring Break?  Spotlight Theatre is offering this acting class taught by Crayons Improv.  Crayons will lead your...

Cost: 175

Where:
Spotlight Theatre
1381 Riverside Drive
Tulsa, OK  74127
View map »


Sponsor: Crayons Improv
Telephone: 918-557-5616
Contact Name: Nicole
Website »

More information

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Show More...
Show Less...

Bring the whole family over to the Whitty Books next Wednesday the 20th for a drop-in clay workshop! This special extended-hours polymer clay workshop is just what your Spring Break needs! Perfect...

Cost: $8

Where:
Whitty Books
2407 E Admiral Blvd
Tulsa, OK  74110
View map »


Sponsor: Tiny Things by Bowen
Contact Name: Sarah Bowen
Website »

More information

Looking for something for your kids to do while you go to work this Spring Break?  Spotlight Theatre is offering this acting class taught by Crayons Improv.  Crayons will lead your...

Cost: 175

Where:
Spotlight Theatre
1381 Riverside Drive
Tulsa, OK  74127
View map »


Sponsor: Crayons Improv
Telephone: 918-557-5616
Contact Name: Nicole
Website »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Join us for an evening with Mariko Tamaki, award-winning graphic novel and comics author, as she discusses feminism in the world of comics. Book signing to follow; light refreshments provided....

Cost: Free

Where:
Central Library
400 civic center
Tulsa, OK  74103
View map »


Sponsor: Tulsa City-County Library
Telephone: 918-549-7323
Contact Name: Rebecca H
Website »

More information

Every Wednesday Live Event Trivia is at The Willows Family Ales - Show starts at 7 and is free to play! Movie scenes, Finish the Lyric, Classic Trivia, and more! The crew from T-Town Tacos will be...

Cost: Free

Where:
The Willows Family Ales
418 south peoria ave
tulsa, OK  74120
View map »


Sponsor: The Willows Family Ales
Telephone: (918) 895-6798
Contact Name: Julian Morgan
Website »

More information

Take a self-guided night hike to experience the sights and sounds along a nature trail through native prairie and forest. Wear comfortable walking shoes and bring a flashlight for this 1.5 mile...

Cost: $10 per person for members; $15 for non-members.

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

Show More...
Show Less...

Looking for something for your kids to do while you go to work this Spring Break?  Spotlight Theatre is offering this acting class taught by Crayons Improv.  Crayons will lead your...

Cost: 175

Where:
Spotlight Theatre
1381 Riverside Drive
Tulsa, OK  74127
View map »


Sponsor: Crayons Improv
Telephone: 918-557-5616
Contact Name: Nicole
Website »

More information

Mothers of Preschoolers (and preschool means prior to school, ages 6 weeks to 5 years old). MOPS warmly welcomes any mom that has at least one child age 6 weeks to 5 years old. By joining MOPS, you...

Cost: Free

Where:
Eastwood Baptist Church
948 S 91st E Ave
Tulsa, OK  74112
View map »


Sponsor: Eastwood Baptist Church
Telephone: 918-836-8686
Contact Name: Shirley Pittenger
Website »

More information

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

It's our FIRST LATE NIGHT of 2019!   Join Garden CEO Dr. Todd Lasseigne for a walk in the Garden to see what spring bulbs are blossoming and learn more about what goes into one of the largest...

Cost: FREE for Garden members; $8 for ages 13+; $4 for ages 3–12; 2 & under are free.

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

Show More...
Show Less...

Looking for something for your kids to do while you go to work this Spring Break?  Spotlight Theatre is offering this acting class taught by Crayons Improv.  Crayons will lead your...

Cost: 175

Where:
Spotlight Theatre
1381 Riverside Drive
Tulsa, OK  74127
View map »


Sponsor: Crayons Improv
Telephone: 918-557-5616
Contact Name: Nicole
Website »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

 It's baseball time in Tulsa! Come and support the Golden Eagles on their road to the NCAA 2019 championship. All children ages 13 and under, accompanied by an adult, will be allowed in to all...

Cost: 7-14

Where:
J.L. JOHNSON STADIUM
7777 S Lewis Ave
Tulsa, OK  74137
View map »


Website »

More information

Show More...
Show Less...

The Orbit Initiative, produced by The Tulsa Performing Arts Center and Trust, resumes its FREE community satellite adventures at seven local community centers this Saturday, January 12th, and...

Cost: Free

Where:
Various
Various
Tulsa, OK  Various
View map »


Sponsor: The Tulsa Performing Arts Center and Trust
Telephone: 918-596-7119
Contact Name: Jeremy Stevens
Website »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Men and women from across the American West played critical roles — both “over there” and on the home front — in helping the Allies win World War I. The American Expeditionary Force (AEF)...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Few animals conjure the power and symbolic presence of the North American bison. Whether painted on a tipi or an artist’s canvas, minted on a nickel, or seen grazing in Yellowstone National Park,...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

As Lakota artist Oscar Howe wrote in 1958, “There is much more to Indian art than pretty, stylized pictures.” This exhibition highlights this depth and the 20th century American masters who...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

We are hosting a traditional Wild Onion Dinner as a fundraiser this Saturday Mar 23rd.Menu: wild onions (locally harvested & cooked with eggs), fry bread, fried chicken, beans, potatoes, salt...

Cost: $10

Where:
Yuchi House
1010 S. Main St.
Sapulpa, OK  74066
View map »


Sponsor: Yuchi Language Project
Website »

More information

America’s LARGEST interactive comedy murder mystery dinner show is now playing at the Hilton Garden Inn Tulsa Broken Arrow! At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: 59.95

Where:
Hilton Garden Inn Tulsa- Broken Arrow
420 W Albany St.
Broken Arrow, OK  74012
View map »


Telephone: 866-496-0535
Contact Name: The Dinner Detective
Website »

More information

 It's baseball time in Tulsa! Come and support the Golden Eagles on their road to the NCAA 2019 championship. All children ages 13 and under, accompanied by an adult, will be allowed in to all...

Cost: 7-14

Where:
J.L. JOHNSON STADIUM
7777 S Lewis Ave
Tulsa, OK  74137
View map »


Website »

More information

The 28th annual Sip for Sight Grand Tasting will be on Saturday, March 23, 2019 at the Renaissance Tulsa Hotel and Convention Center. Your admission lets you taste more than 70 wines, sample beer...

Cost: $85

Where:
Renaissance Hotel and Convention Center
6808 S 107th E Ave
Tulsa, OK  74133
View map »


Sponsor: Vizavance
Telephone: 918-496-3484
Contact Name: Brandon Miller
Website »

More information

Internationally acclaimed pianist Daniel Epstein comes to Bartlesville for the first time, anchoring this stirring concert with Rachmaninoff’s soaring Piano Concerto No. 2. This veteran...

Cost: $22-$44

Where:
Bartlesville Community Center
300 S.E. Adams Blvd.
Bartlesville, OK  74003
View map »


Sponsor: Bartlesville Symphony Orchestra
Telephone: 918-366-7717
Contact Name: Molly Collins
Website »

More information

Welcome to the happy-shining, phoenix-rising, reunited world of Classic Smash Mouth in 2018. For the first time in nearly a decade, all five members of what is widely-considered the...

Cost: $50, $75, $100

Where:
Osage Casino's Skyline Event Center
Tulsa, OK

More information

Show More...
Show Less...
NATA
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags