How this woman's love for fashion became a business

Through her boutique Amaranth Collection, Liz Whitehead strives to build wardrobes and relationships.



Liz Whitehead

When the weather can't decide if it's spring or winter, the key to dressing is layers! A long-sleeve t-shirt dress can be layered over tights or leggings, depending on the temperature. A lightweight and neutral cardigan can easily be taken on and off throughout the day. A pair of chic distressed jeans never goes out of season — wear tights in a fun color underneath on cold days for a pop of color.

Tulsa native Liz Whitehead found she had a passion for style consulting at a young age while competing in pageants. After college, she opened a small business in an empty space in her dad’s office building. However, Whitehead’s clientele quickly grew beyond the pageant community.

“There is nothing better than seeing a woman’s whole demeanor change when she finds an outfit that she really loves,” Whitehead says.

Through word of mouth, she outgrew the office space and opened a boutique in February 2014 called Amaranth Collection at 8007 S. Sheridan Road.

“We specialize in selling practical, trendy clothing for women who want to feel confident and stylish while they’re going about day-to-day activities,” Whitehead says. “I think what’s really special about our store is women can come in here with a blank slate and leave with a head-to-toe wardrobe.”

Amaranth Collection strives for affordability, as most of the inventory is under $50. However, Whitehead feels it’s the personal relationships she has built with her customers that set the store apart.

“I think the thing you can truly find here that you can’t find other places is the connection and the service,” she says. “I’ve worked really hard to make sure we’ve built a team of people who actually care.”

She often gets asked how she chose the name of her store. It began with her love of flowers, but a need to find something unique.

“When I read that amaranth meant ‘a never fading flower’ and ‘loyalty,’ it just really clicked with me,” Whitehead says. “Amaranth Collection is really just a fruition of the brand.

“We’re loyal to our customers. We provide a service standard that builds true, meaningful relationships. We try to provide quality products, but really this is more than just providing fashionable pieces. We provide a place for women to connect, build their confidence and find pieces they feel great wearing.”

 

Amaranth Collection

8007 S. Sheridan Road | 918-392-7858 | amaranthcollection.com
10 a.m.-6 p.m., Monday-Friday; 11 a.m.-6 p.m., Saturday.

 

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June 2019

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Think you can't do something? Think again! Step out of your comfort zone and try something new at the I Can't workshops this summer, featuring all new community partners.

Cost: Free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74119
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong
Website »

More information

Please join us for our yearly summer music series as part of your Tulsa City-County Library's Summer Reading Program.  Jana Jae and Jim Paul Blair appear on June 24.  Jae gained fame as the...

Cost: Free

Where:
Central Library
400 civic center
Tulsa, OK  74103
View map »


Sponsor: Tulsa City-County Library
Contact Name: Rebecca H

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Magi 4 Christ Campers meet each Monday at 6:00 PM until 7:30 PM. At 4241 S. 37th W. Ave., Tulsa, OK. 74107.  We are a Christian group of camping enthusiasts. We are family friendly. Meeting...

Cost: Donations only

Where:
Hope House
4241 S. 37th W. Ave.
South Door Activity Center
Tulsa, OK  74107
View map »


Sponsor: Magi 4 Christ Campers
Telephone: 918-906-0564
Contact Name: Dorothy Brown

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Join us for a movie in the garden to celebrate this year's Adult Summer Reading Program theme: "A Universe of Stories" Sandra Bullock and George Clooney star in a thrilling story of two astronauts...

Cost: Free

Where:
Central Library
400 civic center
Tulsa, OK  74103
View map »


Sponsor: Tulsa City-County Library
Telephone: 918-549-7323
Contact Name: Rebecca H

More information

Every Wednesday Live Event Trivia is at The Willows Family Ales - Show starts at 7 and is free to play! Movie scenes, Finish the Lyric, Classic Trivia, and more! The crew from T-Town Tacos will be...

Cost: Free

Where:
The Willows Family Ales
418 south peoria ave
tulsa, OK  74120
View map »


Sponsor: The Willows Family Ales
Telephone: (918) 895-6798
Contact Name: Julian Morgan
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

The Collinsville Chamber of Commerce is bringing back their much-anticipated Outdoor Summer Movies for a sixth year this summer. The movies will take place Thursday evenings in June at the...

Cost: Free

Where:
Collinsville City Plaza
12th and Main Street
Collinsville, OK  74021
View map »


Sponsor: Collinsville Chamber of Commerce
Telephone: 918-371-4703
Contact Name: Megan Edwards
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Ahha Tulsa and Discovery Lab have partnered to create a special night out for families in downtown Tulsa. Parents are able to drop off children at Discovery Lab and stop by ahha for a kid-free...

Cost: Kids: $25 ($15 after first child), Adults: $15

Where:
ahha Tulsa and Discovery Lab
Discovery Lab: 560 N Maybelle Ave
ahha Tulsa: 101 E Archer St
Tulsa, OK  74114
View map »

More information

A unique concert event from Vox Solaris Chamber Choir, mixing traditional choir music with craft beer.  Come join us for this choir concert in the non-traditional venue of...

Cost: $25

Where:
Welltown Brewing
114 W Archer St
Tulsa, OK  74103
View map »


Sponsor: Vox Solaris Chamber Choir
Contact Name: Jeffery Wall
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Car Show, Bike Show, Poker Run, Food, Live Music, Burnout Contest 

Cost: $0-$100.00

Where:
Downtown Wagoner
Main Street
Wagoner
Wagoner, OK  74467
View map »


Sponsor: Wagoner Main Street
Telephone: 918-577-1772
Contact Name: Samantha Call
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Tulsa Water Lantern Festival is coming up on June 29, 2019! Voted #1 Best Cultural Festival by USA TODAY! Water Lantern Festival is a floating lantern event that is all about connections....

Cost: 1-40

Where:
Events Park
21101 E 101st St
Broken Arrow, OK
View map »

More information

America’s LARGEST interactive comedy murder mystery dinner show is now playing at the Hilton Garden Inn Tulsa Broken Arrow! At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: 59.95

Where:
Hilton Garden Inn Tulsa- Broken Arrow
420 W Albany St.
Broken Arrow, OK  74012
View map »


Telephone: 866-496-0535
Contact Name: The Dinner Detective
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...
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