How this woman's love for fashion became a business

Through her boutique Amaranth Collection, Liz Whitehead strives to build wardrobes and relationships.



Liz Whitehead

When the weather can't decide if it's spring or winter, the key to dressing is layers! A long-sleeve t-shirt dress can be layered over tights or leggings, depending on the temperature. A lightweight and neutral cardigan can easily be taken on and off throughout the day. A pair of chic distressed jeans never goes out of season — wear tights in a fun color underneath on cold days for a pop of color.

Tulsa native Liz Whitehead found she had a passion for style consulting at a young age while competing in pageants. After college, she opened a small business in an empty space in her dad’s office building. However, Whitehead’s clientele quickly grew beyond the pageant community.

“There is nothing better than seeing a woman’s whole demeanor change when she finds an outfit that she really loves,” Whitehead says.

Through word of mouth, she outgrew the office space and opened a boutique in February 2014 called Amaranth Collection at 8007 S. Sheridan Road.

“We specialize in selling practical, trendy clothing for women who want to feel confident and stylish while they’re going about day-to-day activities,” Whitehead says. “I think what’s really special about our store is women can come in here with a blank slate and leave with a head-to-toe wardrobe.”

Amaranth Collection strives for affordability, as most of the inventory is under $50. However, Whitehead feels it’s the personal relationships she has built with her customers that set the store apart.

“I think the thing you can truly find here that you can’t find other places is the connection and the service,” she says. “I’ve worked really hard to make sure we’ve built a team of people who actually care.”

She often gets asked how she chose the name of her store. It began with her love of flowers, but a need to find something unique.

“When I read that amaranth meant ‘a never fading flower’ and ‘loyalty,’ it just really clicked with me,” Whitehead says. “Amaranth Collection is really just a fruition of the brand.

“We’re loyal to our customers. We provide a service standard that builds true, meaningful relationships. We try to provide quality products, but really this is more than just providing fashionable pieces. We provide a place for women to connect, build their confidence and find pieces they feel great wearing.”

 

Amaranth Collection

8007 S. Sheridan Road | 918-392-7858 | amaranthcollection.com
10 a.m.-6 p.m., Monday-Friday; 11 a.m.-6 p.m., Saturday.

 

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October 2018

The Arabian Horse Association is headed back to Tulsa, Okla. for the 2018 U.S. National Arabian and Half-Arabian Championship Horse Show from October 19-27. Join us for exciting new events,...

Cost: Free

Where:
Expo Square
4145 East 21st Street
Tulsa
Tulsa, OK  74114
View map »


Sponsor: Arabian Horse Association
Telephone: 303-696-4500
Contact Name: Kelsey Bergland
Website »

More information

We’re serving up our new chef-inspired fondue and traditional brunch options like Alpine Benedict Cheese Fondue, French Toast Fondue, Avocado Fiesta Toast plus bottomless mimosas. Reserve...

Cost: Varies

Where:
The Melting Pot of Tulsa
300 Riverwalk Terrace #190
Jenks, OK  74037
View map »


Sponsor: The Melting Pot of Tulsa
Telephone: 918-299-8000
Contact Name: Alex Cooper
Website »

More information

FlyingTee is fun for the whole family and on Sundays, kids eat free! *Limit one free meal from the kids’ menu with each purchase of an adult entrée. Not valid on brunches or holidays.

Cost: Free with purchase

Where:
FlyingTee
600 Riverwalk Terrace
Jenks, OK  74037
View map »


Telephone: 918-528-7717
Website »

More information

Wiener dogs are already funny to look at. Now try watching over 100 of them zig, zag, jump, and generally get confused in a test of speed and intelligence! Ok, we’re being dramatic. The pups...

Cost: $10

Where:
Tulsa Oktoberfest
2100 S. Jackson Ave
Tulsa, OK  74107
View map »


Sponsor: Tulsa Riverparks Authority
Telephone: 918-596-2008
Contact Name: Ryan Howell
Website »

More information

Are you staying in town for Fall Break? The Melting Pot is offering an extended weekend-long family special with kid-friendly fondue for the whole family.

Cost: $29.95 per adult | $19.95 per child

Where:
The Melting Pot of Tulsa
300 Riverwalk Terrace #190
Jenks, OK  74037
View map »


Sponsor: The Melting Pot of Tulsa
Telephone: 918-299-8000
Contact Name: Alex Cooper
Website »

More information

Willkommen to four days of Oompah (or Bavaria or Oktoberfest) in Oklahoma with nationally-known German bands, authentic European foods, arts and crafters MarktHaus, full carnival and fun...

Cost: $10

Where:
River West Festival Park
2100 S. Jackson Ave.
Tulsa, OK  74107
View map »


Sponsor: Linde
Telephone: 918-596-2007
Contact Name: Tonja Carrigg
Website »

More information

  Prepare to be delighted and entertained at Magical Family Evenings. Treat your family to a kid-friendly meal with mystifying magic from 6-9 p.m. at your tableside. Choose from the regular...

Cost: $29.95 per adult | $19.95 per child

Where:
The Melting Pot of Tulsa
300 Riverwalk Terrace #190
Jenks, OK  74037
View map »


Sponsor: The Melting Pot of Tulsa
Telephone: 918-299-8000
Contact Name: Alex Cooper
Website »

More information

The Fear Factory is Tulsa's newest haunted attraction.

Cost: $20

Where:
Tulsa, OK  74115


Sponsor: 75 Productions
Telephone: 918-947-9544
Website »

More information

TU Theatre presents Man of La Mancha on October 18-20 and October 25-27 at 8pm. October 21 at 2pm,

Cost: 10.00

Where:
Kendall Hall
3102 E 4th Place
Tulsa, OK  74104
View map »

More information

Show More...
Show Less...

The Arabian Horse Association is headed back to Tulsa, Okla. for the 2018 U.S. National Arabian and Half-Arabian Championship Horse Show from October 19-27. Join us for exciting new events,...

Cost: Free

Where:
Expo Square
4145 East 21st Street
Tulsa
Tulsa, OK  74114
View map »


Sponsor: Arabian Horse Association
Telephone: 303-696-4500
Contact Name: Kelsey Bergland
Website »

More information

Think you can't do something, like sculpt, build a robot, or make a stamp? Think again! Come enjoy our 45-minute workshops held every Monday at noon at the McKeon Center for Creativity....

Cost: free and open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74119
View map »


Sponsor: McKeon Center for Creativity
Telephone: 918-595-7339
Contact Name: McKeon Center for Creativity
Website »

More information

TU Theatre presents Man of La Mancha on October 18-20 and October 25-27 at 8pm. October 21 at 2pm,

Cost: 10.00

Where:
Kendall Hall
3102 E 4th Place
Tulsa, OK  74104
View map »

More information

Show More...
Show Less...

The Arabian Horse Association is headed back to Tulsa, Okla. for the 2018 U.S. National Arabian and Half-Arabian Championship Horse Show from October 19-27. Join us for exciting new events,...

Cost: Free

Where:
Expo Square
4145 East 21st Street
Tulsa
Tulsa, OK  74114
View map »


Sponsor: Arabian Horse Association
Telephone: 303-696-4500
Contact Name: Kelsey Bergland
Website »

More information

Join the Red Shoe Society benefitting the Tulsa Ronald McDonald House in enjoying some yummy food at Red Lobster at 51st and Yale Avenue and support the Ronald McDonald House Charities of Tulsa,...

Cost: Purchase of appetizer, entree, dessert or drink

Where:
Red Lobster 51st and Yale
4525 E 51st St
Tulsa, OK  74135
View map »


Sponsor: Red Shoe Society
Telephone: 580-399-7264
Contact Name: Bayli Hobson
Website »

More information

Our series concludes with roundtable discussions about specific issues in end-of-life care planning and decision-making. Resources, Toolkits for Healthcare and information consultations will be...

Cost: free

Where:
Clarehouse
7617 S. Mingo Rd.
Tulsa, OK  74133
View map »


Sponsor: Clarehouse
Telephone: 918-893-6150
Contact Name: Britni Smith
Website »

More information

It's time to get spooky! Join us for Halloween fun in the garden. We'll watch Mel Brooks' comedy "Young Frankenstein" while we decorate pumpkins. We'll supply the...

Cost: Free

Where:
Central Library
400 civic center
Tulsa, OK  74103
View map »


Sponsor: Tulsa City-County Library
Contact Name: Rebecca H

More information

TU Theatre presents Man of La Mancha on October 18-20 and October 25-27 at 8pm. October 21 at 2pm,

Cost: 10.00

Where:
Kendall Hall
3102 E 4th Place
Tulsa, OK  74104
View map »

More information

Show More...
Show Less...

The Arabian Horse Association is headed back to Tulsa, Okla. for the 2018 U.S. National Arabian and Half-Arabian Championship Horse Show from October 19-27. Join us for exciting new events,...

Cost: Free

Where:
Expo Square
4145 East 21st Street
Tulsa
Tulsa, OK  74114
View map »


Sponsor: Arabian Horse Association
Telephone: 303-696-4500
Contact Name: Kelsey Bergland
Website »

More information

The United Nations Association of Eastern Oklahoma (UNAEO) will host His Excellency Ambassador Kai Sauer, the Permanent Representative of Finland to the United Nations, as guest speaker for the...

Cost: 100

Where:
Greenwood Cultural Center
322 N Greenwood Ave
Tulsa , OK  74120
View map »

More information

TU Theatre presents Man of La Mancha on October 18-20 and October 25-27 at 8pm. October 21 at 2pm,

Cost: 10.00

Where:
Kendall Hall
3102 E 4th Place
Tulsa, OK  74104
View map »

More information

Show More...
Show Less...

The Arabian Horse Association is headed back to Tulsa, Okla. for the 2018 U.S. National Arabian and Half-Arabian Championship Horse Show from October 19-27. Join us for exciting new events,...

Cost: Free

Where:
Expo Square
4145 East 21st Street
Tulsa
Tulsa, OK  74114
View map »


Sponsor: Arabian Horse Association
Telephone: 303-696-4500
Contact Name: Kelsey Bergland
Website »

More information

Tulsa Metro Sound invites you to visit our weekly rehearsals - to be introduced to the women's All American craft of a cappella singing. We meet every Thursday evening at Christ Church Episcopal,...

Cost: 0

Where:
Christ Church Episcopal
10901 S Yale Ave
Tulsa, OK
View map »


Sponsor: Tulsa Metro Sound
Telephone: 918-352-6091
Contact Name: Candace
Website »

More information

TU Theatre presents Man of La Mancha on October 18-20 and October 25-27 at 8pm. October 21 at 2pm,

Cost: 10.00

Where:
Kendall Hall
3102 E 4th Place
Tulsa, OK  74104
View map »

More information

Show More...
Show Less...

The Arabian Horse Association is headed back to Tulsa, Okla. for the 2018 U.S. National Arabian and Half-Arabian Championship Horse Show from October 19-27. Join us for exciting new events,...

Cost: Free

Where:
Expo Square
4145 East 21st Street
Tulsa
Tulsa, OK  74114
View map »


Sponsor: Arabian Horse Association
Telephone: 303-696-4500
Contact Name: Kelsey Bergland
Website »

More information

Bring your little ghouls to our annual Not So Spooky Halloween Bash! This is a costume party (only non-scary costumes please). It gives you a chance to see our gym, play a little, win door...

Cost: Free

Where:
The Little Gym of SE Tulsa
6556 East 91st Street
Tulsa, OK  74133
View map »

More information

The Fear Factory is Tulsa's newest haunted attraction.

Cost: $20

Where:
Tulsa, OK  74115


Sponsor: 75 Productions
Telephone: 918-947-9544
Website »

More information

TU Theatre presents Man of La Mancha on October 18-20 and October 25-27 at 8pm. October 21 at 2pm,

Cost: 10.00

Where:
Kendall Hall
3102 E 4th Place
Tulsa, OK  74104
View map »

More information

Its painting party time! Grab your friends and favorite bottle of wine and join us in painting this lovely painting of two kitties gazing at the moon

Cost: 40

Where:
DECOPOLIS
502 S. Boston Ave
Tulsa, OK  74103
View map »


Sponsor: DECOPOLIS
Telephone: 918-382-7388
Contact Name: Kathleen
Website »

More information

Show More...
Show Less...

The Arabian Horse Association is headed back to Tulsa, Okla. for the 2018 U.S. National Arabian and Half-Arabian Championship Horse Show from October 19-27. Join us for exciting new events,...

Cost: Free

Where:
Expo Square
4145 East 21st Street
Tulsa
Tulsa, OK  74114
View map »


Sponsor: Arabian Horse Association
Telephone: 303-696-4500
Contact Name: Kelsey Bergland
Website »

More information

We’re serving up our new chef-inspired fondue and traditional brunch options like Alpine Benedict Cheese Fondue, French Toast Fondue, Avocado Fiesta Toast plus bottomless mimosas. Reserve...

Cost: Varies

Where:
The Melting Pot of Tulsa
300 Riverwalk Terrace #190
Jenks, OK  74037
View map »


Sponsor: The Melting Pot of Tulsa
Telephone: 918-299-8000
Contact Name: Alex Cooper
Website »

More information

Come celebrate the arrival of fall!  With hayrides, games, trunk or treating, train ides, emergency vehicles, a petting zoo, and more,  Asbury is bringing in the Autumn season!  This...

Cost: Free, except food items for purchase from Food Trucks

Where:
Asbury UMC
6767 S. Mingo Rd
Tulsa, OK  74133
View map »


Sponsor: Asbury UMC
Telephone: 918-392-1165
Contact Name: Kim Broadhurst
Website »

More information

BaseCamp Spook-tacular: A camping, music, Halloween festival. Be prepared for a kid-friendly spooky night filled with friendly ghost, tent-o-treating, a mini-spook glow hike, and tons of great live...

Cost: Free Entry, $55 Camping Permit, $70 Early Entry Camping Permit

Where:
Turkey Mountain
6850 S. Elwood Ave
Tulsa, OK  74132
View map »


Sponsor: Tulsa Riverparks Authority
Telephone: 918-596-2008
Contact Name: Ryan Howell
Website »

More information

Once a year, the Oklahoma Aquarium opens its doors to trick-or-treaters of all ages to enjoy a safe, fun, indoor alternative to traditional Halloween activities. HallowMarine 2018 will feature our...

Cost: Varies

Where:
Oklahoma Aquarium
300 Aquarium Drive
Jenks, OK  74037
View map »


Sponsor: Oklahoma Aquarium
Telephone: 918-528-1507
Contact Name: Liz Medrano
Website »

More information

America’s LARGEST interactive comedy murder mystery dinner show is now playing at the Hilton Garden Inn Tulsa Broken Arrow! At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: 59.95

Where:
Hilton Garden Inn Tulsa- Broken Arrow
420 W Albany St.
Broken Arrow, OK  74012
View map »


Telephone: 866-496-0535
Contact Name: The Dinner Detective
Website »

More information

The Oklahoma Swing Syndicate (TOSS) hosts a Swing dance and lessons  The Oklahoma Swing Syndicate (TOSS) is the only UNESCO recognized dance organization in Oklahoma.  We are a 501c3...

Cost: $7

Where:
Community Center - South Minister Presby Church
3500 So Peoria
1/2 west of Peoria, on 35pl behind the church
Tulsa, OK  74102
View map »


Sponsor: The Ok Swing Syndicate
Telephone: 918-450-691
Contact Name: Rita Robbins
Website »

More information

The Fear Factory is Tulsa's newest haunted attraction.

Cost: $20

Where:
Tulsa, OK  74115


Sponsor: 75 Productions
Telephone: 918-947-9544
Website »

More information

TU Theatre presents Man of La Mancha on October 18-20 and October 25-27 at 8pm. October 21 at 2pm,

Cost: 10.00

Where:
Kendall Hall
3102 E 4th Place
Tulsa, OK  74104
View map »

More information

Show More...
Show Less...
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TULtalk


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