New Blue view

A unique campus workspace is proving that creativity is one part talent and one part teaching.



The sea of Post-It notes adorning Studio Blue on the University of Tulsa campus seems to encourage confusion, multi-colored madness — anything but solutions. But study the results of this and other methods used by TU’s one-of-a-kind “creative greenhouse” and the chaos makes perfect sense.

Designed to bring imagination back into business education, Studio Blue opened last summer under the Collins College of Business as a resource for all TU students who want to learn creative processes to improve their academic work and prepare for careers.

Through class projects and optional campus-wide competitions, TU students practice creative problem solving at Studio Blue using brainstorming, group sessions and the latest computer and video technology. With moveable seating and magnetic and dry-erase surfaces, including three mobile white boards, the classroom-turned-think tank is highly unconventional.

“Studio Blue offers students a place to come and experience as many different creative projects as possible,” says Creative Director Jacob Johnson, who provides on-site project help. “You learn creativity by doing it. It has less to do with exercises than just being in an environment where you can use your imagination.”

Charlie Wood, TU professor of marketing, points out that the classroom has traditionally been a poor venue for the creative process.

“Sometimes I think we teach creativity out of students,” he says. “Part of that has to do with the way we test, which is more focused on left-brained skills than right-brained skills, probably because those are more subjective and difficult to test.”

Regardless, Studio Blue is out to show that, given the right setting, any individual can develop his or her creativity — a much-needed trait in a global marketplace that demands increased innovation.


Making a difference
Students use Studio Blue to help area nonprofits solve real-world problems. Several groups recently brainstormed ways to reorganize Gilcrease Museum’s store through field research, sketching and 3-D renderings. Students also devised promotional ideas and surveyed Tulsans to gauge attitudes toward the museum.


“They’ve helped us answer questions like ‘Do people come here to look at the collection or to shop?’ or ‘Would a satellite store be beneficial or not?’” says Amanda Burns, museum store director.

Studio Blue’s influence also is expanding statewide. Marketing senior Ryan Moody is utilizing its resources for a project about mothers in jail. His group’s hypothetical project goal is to communicate with Oklahoma legislators about the state’s high rate of female incarceration.

Wood is excited about Studio Blue’s potential to raise civic awareness about this and other issues and hopes to eventually plug students into social entrepreneurship opportunities.

“Every semester, we want to ask, ‘What can we do that will stretch us?’” he says.

More is better
Studio Blue’s mantra seems to be: To get a good idea, generate a lot of ideas, which has been proved over and over in group exercises.

“We’ve seen that quality comes from quantity,” Johnson says. “If we can keep people coming up with as many ideas as possible, they’ll be better off on day one (on the job).”

Enter the plethora of Post-Its. Students are taught to brainstorm by writing as many ideas as possible on the notes and sticking them to a wall or other surface. From there, the best ideas can be narrowed down until one is selected or expanded upon.

“The Post-It note thing is something I’ve already taken outside of Studio Blue to use whenever I have a bunch of thoughts in my head,” marketing freshman Kevin Baldwin says. “It’s something I’ll use throughout my college career and into my first job.”

No self-editing is the key to this and other idea-generation methods. Students also are asked to encourage peers to share rather than criticize their input.

“In Studio Blue, any idea is a good idea,” marketing senior Emily Cooper says. “It’s just a more open atmosphere.”
  

Real-world relevance
It’s all good in theory. But how does one keep Studio Blue problem-solvers from being stifled as they enter the creativity-starved business arena?

Ralph Jackson, TU professor of marketing, admits that part can be tough. He advises students to remain proactive in sharing and implementing on-the-job ideas but also recommends finding a work environment that, like Studio Blue, permits failure and encourages imagination.

“There are certain jobs that take what creative juices you have, seal them in a box and hand them to you when you leave for the weekend,” Jackson says.

Studio Blue’s goal is to ingrain creative methodology into students’ thinking, changing the way they attack business and other problems, Johnson says. While the concept is new to TU, student feedback seems to point toward long-term success.

“You’re exposed to a certain way of learning with Studio Blue, and you take that with you,” Cooper says. “I plan to take what I’ve learned and just continue to use it along the way.”

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May 2018

The work of renowned artist Christopher Curtis will be featured at Tulsa Botanic Garden’s first sculpture exhibit March 17 through August 26. Curtis works primarily in stone and he often...

Cost: FREE for Garden members; $8 ages 13+, $4 ages 3-12. Kids 2 and under free

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
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Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
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415 Couch Dr.
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415 Couch Dr.
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FlyingTee is fun for the whole family and on Sundays, kids eat free! *Limit one free meal from the kids’ menu with each purchase of an adult entrée. Not valid on brunches or holidays.

Cost: Free with purchase

Where:
FlyingTee
600 Riverwalk Terrace
Jenks, OK  74037
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Telephone: 918-528-7717
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It's a girl thing. Tulsa Metro Sound a cappella Show Chorus presents a Chocolate Remix. Come see what fun things we do weekly as we live, laugh and love our music. If you want to rekindle...

Cost: 0.00

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Christ Church Episcopal
10901 South Yale Ave
Tulsa, OK
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Sponsor: Tulsa Metro Sound
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A leading figure in both contemporary film and art, Apichatpong Weerasethakul (born 1970) has developed a singular, realist-surrealist style in which the portrayal of the everyday alongside...

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Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
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Opening to the public on Thursday, Nov. 16, the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and...

Cost: Free with admission

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Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
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Cost: FREE for Garden members; $8 ages 13+, $4 ages 3-12. Kids 2 and under free

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
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Cost: Prices Vary

Where:
Mabee Center
7777 S Lewis Ave
Tulsa, OK  74171
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The Oklahoma Aquarium hosts Scout Days to honor all youth organizations and their members (such as Boy Scouts, Girl Scouts, Camp Fire, 4-H, FFA, etc.). There are special activities offered from...

Cost: $7 per student (age 3 and over) and or; $10 per adult

Where:
Oklahoma Aquarium
300 Aquarium Drive
Jenks, OK  74037
View map »


Telephone: 191-829-63474
Contact Name: Kara Lovell
Website »

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It's a girl thing. Tulsa Metro Sound a cappella Show Chorus presents a Chocolate Remix. Come see what fun things we do weekly as we live, laugh and love our music. If you want to rekindle...

Cost: 0.00

Where:
Christ Church Episcopal
10901 South Yale Ave
Tulsa, OK
View map »


Sponsor: Tulsa Metro Sound
Telephone: 918-352-6091
Contact Name: Candace C
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Opening to the public on Thursday, Nov. 16, the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

A leading figure in both contemporary film and art, Apichatpong Weerasethakul (born 1970) has developed a singular, realist-surrealist style in which the portrayal of the everyday alongside...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

The work of renowned artist Christopher Curtis will be featured at Tulsa Botanic Garden’s first sculpture exhibit March 17 through August 26. Curtis works primarily in stone and he often...

Cost: FREE for Garden members; $8 ages 13+, $4 ages 3-12. Kids 2 and under free

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

 ORU offers a wide variety of summer camps from basketball camp to swimming camp for all ages. For a schedule and list of options visit ORUCES.com/camps.

Cost: Prices Vary

Where:
Mabee Center
7777 S Lewis Ave
Tulsa, OK  74171
View map »


Telephone: 918-495-6000
Website »

More information

It's a girl thing. Tulsa Metro Sound a cappella Show Chorus presents a Chocolate Remix. Come see what fun things we do weekly as we live, laugh and love our music. If you want to rekindle...

Cost: 0.00

Where:
Christ Church Episcopal
10901 South Yale Ave
Tulsa, OK
View map »


Sponsor: Tulsa Metro Sound
Telephone: 918-352-6091
Contact Name: Candace C
Website »

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Show More...
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A leading figure in both contemporary film and art, Apichatpong Weerasethakul (born 1970) has developed a singular, realist-surrealist style in which the portrayal of the everyday alongside...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

The work of renowned artist Christopher Curtis will be featured at Tulsa Botanic Garden’s first sculpture exhibit March 17 through August 26. Curtis works primarily in stone and he often...

Cost: FREE for Garden members; $8 ages 13+, $4 ages 3-12. Kids 2 and under free

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

Opening to the public on Thursday, Nov. 16, the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

 ORU offers a wide variety of summer camps from basketball camp to swimming camp for all ages. For a schedule and list of options visit ORUCES.com/camps.

Cost: Prices Vary

Where:
Mabee Center
7777 S Lewis Ave
Tulsa, OK  74171
View map »


Telephone: 918-495-6000
Website »

More information

It's a girl thing. Tulsa Metro Sound a cappella Show Chorus presents a Chocolate Remix. Come see what fun things we do weekly as we live, laugh and love our music. If you want to rekindle...

Cost: 0.00

Where:
Christ Church Episcopal
10901 South Yale Ave
Tulsa, OK
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Sponsor: Tulsa Metro Sound
Telephone: 918-352-6091
Contact Name: Candace C
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Throughout the show, Tommy Terrific explores Armstrong's fascinating life and numerous accomplishments. This very interactive show is great educational entertainment for children of all...

Cost: Free

Where:
41st and Riverside
400 Civic Center
Tulsa, OK  74103
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Sponsor: Tulsa Riverparks Authority
Telephone: 918-596-2008
Contact Name: Ryan Howell
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The work of renowned artist Christopher Curtis will be featured at Tulsa Botanic Garden’s first sculpture exhibit March 17 through August 26. Curtis works primarily in stone and he often...

Cost: FREE for Garden members; $8 ages 13+, $4 ages 3-12. Kids 2 and under free

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

Opening to the public on Thursday, Nov. 16, the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

A leading figure in both contemporary film and art, Apichatpong Weerasethakul (born 1970) has developed a singular, realist-surrealist style in which the portrayal of the everyday alongside...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

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Join the Imagination Station for stories and songs in the park. Bring a blanket or a lawn chair. Afterward, cool off in the splash pad. Sponsored by River Parks Authority and Friends of the...

Cost: free

Where:
41st and Riverside Plaza
4100 S. Riverside Dr.
Tulsa, OK
View map »


Sponsor: Friends of the Helmerich Library
Telephone: 918-596-2001
Contact Name: Ryan Howell
Website »

More information

 ORU offers a wide variety of summer camps from basketball camp to swimming camp for all ages. For a schedule and list of options visit ORUCES.com/camps.

Cost: Prices Vary

Where:
Mabee Center
7777 S Lewis Ave
Tulsa, OK  74171
View map »


Telephone: 918-495-6000
Website »

More information

It's a girl thing. Tulsa Metro Sound a cappella Show Chorus presents a Chocolate Remix. Come see what fun things we do weekly as we live, laugh and love our music. If you want to rekindle...

Cost: 0.00

Where:
Christ Church Episcopal
10901 South Yale Ave
Tulsa, OK
View map »


Sponsor: Tulsa Metro Sound
Telephone: 918-352-6091
Contact Name: Candace C
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Cost: FREE

Where:
Invictus Healthcare System
9709 East 79th Street
Tulsa, OK  74133
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Sponsor: Invictus Healthcare System
Telephone: 918-994-4000
Contact Name: Taylor Martin
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A leading figure in both contemporary film and art, Apichatpong Weerasethakul (born 1970) has developed a singular, realist-surrealist style in which the portrayal of the everyday alongside...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

The work of renowned artist Christopher Curtis will be featured at Tulsa Botanic Garden’s first sculpture exhibit March 17 through August 26. Curtis works primarily in stone and he often...

Cost: FREE for Garden members; $8 ages 13+, $4 ages 3-12. Kids 2 and under free

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

Opening to the public on Thursday, Nov. 16, the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

 ORU offers a wide variety of summer camps from basketball camp to swimming camp for all ages. For a schedule and list of options visit ORUCES.com/camps.

Cost: Prices Vary

Where:
Mabee Center
7777 S Lewis Ave
Tulsa, OK  74171
View map »


Telephone: 918-495-6000
Website »

More information

Break the rules of conventional museums at the third annual Please Touch the Art exhibit. Mark your calendars for the opening reception Friday, June 1 from 5 - 9 p.m., in conjunction with the Tulsa...

Cost: free and open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74119
View map »


Sponsor: McKeon Center for Creativity
Telephone: 918-595-7339
Contact Name: Cindy Barton

More information

Crossing borders is central Consuelo J. Underwood’s artistic practice. In this exhibition inspired by land, politics, and spirit, Underwood speaks to her individual understanding of borders...

Cost: Free

Where:
108 Contemporary
108 E M.B. Brady St.
Tulsa, OK  74103
View map »


Sponsor: 108 Contemporary
Telephone: 918-895-6302
Website »

More information

It's a girl thing. Tulsa Metro Sound a cappella Show Chorus presents a Chocolate Remix. Come see what fun things we do weekly as we live, laugh and love our music. If you want to rekindle...

Cost: 0.00

Where:
Christ Church Episcopal
10901 South Yale Ave
Tulsa, OK
View map »


Sponsor: Tulsa Metro Sound
Telephone: 918-352-6091
Contact Name: Candace C
Website »

More information

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Come join us at the 2018 Take Me Fishing Day with Tess and Lacey from News on 6 at the Broken Arrow Events Park near NSU. This fun and family-friendly fishing event will have goodies for the first...

Cost: FREE

Where:
Broken Arrow Events Park
21101 East 101st Street
Broken Arrow , OK  74014
View map »

More information

Make some great memories with your kids at the annual Take Me Fishing Event by Zebco on Saturday, June 2, 7AM - Noon. It's free, fun, and family-friendly. Located at 4 Tulsa area parks---...

Cost: Free

Where:
Mohawk, LaFortune, Veterans-Jenks, BA Events Park
Mohawk Park-East Side Pond; LaFortune Park-51st / Hudson St.; Veterans Park-Jenks; BA Events Park-21101 E. 101st St.
4 Tulsa Area Parks , OK
View map »


Sponsor: Zebco
Telephone: 1-800-494-3224
Website »

More information

Opening to the public on Thursday, Nov. 16, the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

The work of renowned artist Christopher Curtis will be featured at Tulsa Botanic Garden’s first sculpture exhibit March 17 through August 26. Curtis works primarily in stone and he often...

Cost: FREE for Garden members; $8 ages 13+, $4 ages 3-12. Kids 2 and under free

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Drive
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

A leading figure in both contemporary film and art, Apichatpong Weerasethakul (born 1970) has developed a singular, realist-surrealist style in which the portrayal of the everyday alongside...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Website »

More information

 ORU offers a wide variety of summer camps from basketball camp to swimming camp for all ages. For a schedule and list of options visit ORUCES.com/camps.

Cost: Prices Vary

Where:
Mabee Center
7777 S Lewis Ave
Tulsa, OK  74171
View map »


Telephone: 918-495-6000
Website »

More information

Listen to the stories from the borderlands as Underwood leads an artist talk about her inspirations, creations, and travels. As she shares the voices of her indigenous ancestors, she will discuss...

Cost: Free

Where:
108 Contemporary
108 E M.B. Brady St.
Tulsa, OK  74103
View map »


Sponsor: 108 Contemporary
Website »

More information

Break the rules of conventional museums at the third annual Please Touch the Art exhibit. Mark your calendars for the opening reception Friday, June 1 from 5 - 9 p.m., in conjunction with the Tulsa...

Cost: free and open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74119
View map »


Sponsor: McKeon Center for Creativity
Telephone: 918-595-7339
Contact Name: Cindy Barton

More information

It's a girl thing. Tulsa Metro Sound a cappella Show Chorus presents a Chocolate Remix. Come see what fun things we do weekly as we live, laugh and love our music. If you want to rekindle...

Cost: 0.00

Where:
Christ Church Episcopal
10901 South Yale Ave
Tulsa, OK
View map »


Sponsor: Tulsa Metro Sound
Telephone: 918-352-6091
Contact Name: Candace C
Website »

More information

The Oklahoma Swing Syndicate (TOSS) hosts a Swing dance and lessons  The Oklahoma Swing Syndicate (TOSS) is the only UNESCO recognized dance organization in Oklahoma.  We are a 501c3...

Cost: $7

Where:
Community Center - South Minister Presby Church
3500 So Peoria
1/2 west of Peoria, on 35pl behind the church
Tulsa, OK  74102
View map »


Sponsor: The Ok Swing Syndicate
Telephone: 918-450-691
Contact Name: Rita Robbins
Website »

More information

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