A fresh start



Sarah Roe made a name for herself as a local queen of couponing. In October, she acquired a produce co-op called The Produce Gathering to help families afford healthy food.

Evan Taylor

Sarah Roe became well known by showing people how to save money through clever couponing. However, she had to go through some tough times to discover a real bargain.

In late 2013, the “Money Saving Queen” not only found herself at a professional crossroads, but also in the midst of a personal health crisis.

Roe became gluten-intolerant, and the effects of her condition sent her to the emergency room multiple times. The experience also placed her on a path to embracing a produce-rich diet instead of promoting the processed foods often featured in coupons.

“It was a life-altering experience,” Roe says. “I’m not going back.”

In October, Roe acquired The Produce Gathering, a co-op designed to provide families with fresh fruits and vegetables at reasonable prices. Members can purchase baskets of produce — worth $30 elsewhere — for $15.

“The idea is to help people save money on foods that are actually good for you,” Roe says. 

Saving people money is nothing new for Roe. However, her diverse career is not the result of some shrewd marketing strategy. Instead, it started as a way to survive.

Roe’s eldest son was born with 22 food allergies, which meant a lot of money was spent on hospital trips, medicine and acceptable foods.

“The ER trips cost a fortune,” Roe recalls of those days in the mid-2000s. 

She remembers executing a well-crafted plan in which she says she was able to purchase $180 worth of groceries for $18.

Friends encouraged her to share her secrets with others. Initially, she declined because she says she was “terrified to speak in front of people.”

However, the money-saving classes she began teaching in Jenks became wildly popular.

This was the age of “extreme couponing,” when some stores’ double and triple coupon values could cheaply pack a shopping cart for those who knew what they were doing.

Roe’s tips were especially well-received during the financial crisis of 2008. She soon found herself on television and the Internet giving practical, money-saving advice. 

“It was really good timing,” Roe recalls. “It was real information and not fluffy. It was helpful and needed by a lot of people.”

After Griffin Communications bought Roe’s company in 2009, she appeared exclusively on its Tulsa and Oklahoma City networks. However, as the brand grew, Roe began syndicating segments to other news stations across the country. 

Meanwhile, she maintained her popular website, though Griffin owned it, as well.

Roe took her job seriously — perhaps too seriously.

“I had placed work too high on the totem pole,” she says. “It was a constant competition. Working all the time will make you sick.”

She felt the need to respond to her social media followers immediately, even the “haters” who nearly always spouted their negative observations at night.

Such an environment could not last forever. In 2012, Roe and Griffin parted ways. That transition and her gluten-related health crisis led to a fresh start. 

Roe says local and national networks still request her for TV appearances, but she has enough on her plate. In addition to The Produce Gathering venture, she makes speaking appearances and serves as a media consultant and online strategist for small businesses looking to promote themselves on the Internet.

In May, she started doing occasional inspirational segments with the national network GEB America. She blogs at www.foodallergyeats.com and www.peaceloveandsarah.com. 

She also is reviving the online presence of www.moneysavingqueen.com. Between September 2013 and February 2014, the website was taken over by investors, but Roe bought back the site and has controlled it since.

On a personal level, Roe recently remarried and now looks after five boys, including two sons from her previous marriage. Although she has not given up the art of couponing, she has shifted her emphasis to online bargains and espousing the virtues of a healthy, affordable diet.

The past 10 years have been something of a whirlwind for Roe. She has gone from a mother struggling to feed her family to a media figure whose advice on money, diet, commerce and lifestyle is sought by many.

Roe is not sure exactly what the future will hold but seems eager to find out.

“It’s all going in the right direction,” she says.

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June 2019

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
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Telephone: (405) 236-3100
Website »

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The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

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National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

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Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Think you can't do something? Think again! Step out of your comfort zone and try something new at the I Can't workshops this summer, featuring all new community partners.

Cost: Free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74119
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong
Website »

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Please join us for our yearly summer music series as part of your Tulsa City-County Library's Summer Reading Program.  Jana Jae and Jim Paul Blair appear on June 24.  Jae gained fame as the...

Cost: Free

Where:
Central Library
400 civic center
Tulsa, OK  74103
View map »


Sponsor: Tulsa City-County Library
Contact Name: Rebecca H

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Magi 4 Christ Campers meet each Monday at 6:00 PM until 7:30 PM. At 4241 S. 37th W. Ave., Tulsa, OK. 74107.  We are a Christian group of camping enthusiasts. We are family friendly. Meeting...

Cost: Donations only

Where:
Hope House
4241 S. 37th W. Ave.
South Door Activity Center
Tulsa, OK  74107
View map »


Sponsor: Magi 4 Christ Campers
Telephone: 918-906-0564
Contact Name: Dorothy Brown

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Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Join us for a movie in the garden to celebrate this year's Adult Summer Reading Program theme: "A Universe of Stories" Sandra Bullock and George Clooney star in a thrilling story of two astronauts...

Cost: Free

Where:
Central Library
400 civic center
Tulsa, OK  74103
View map »


Sponsor: Tulsa City-County Library
Telephone: 918-549-7323
Contact Name: Rebecca H

More information

Every Wednesday Live Event Trivia is at The Willows Family Ales - Show starts at 7 and is free to play! Movie scenes, Finish the Lyric, Classic Trivia, and more! The crew from T-Town Tacos will be...

Cost: Free

Where:
The Willows Family Ales
418 south peoria ave
tulsa, OK  74120
View map »


Sponsor: The Willows Family Ales
Telephone: (918) 895-6798
Contact Name: Julian Morgan
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

The Collinsville Chamber of Commerce is bringing back their much-anticipated Outdoor Summer Movies for a sixth year this summer. The movies will take place Thursday evenings in June at the...

Cost: Free

Where:
Collinsville City Plaza
12th and Main Street
Collinsville, OK  74021
View map »


Sponsor: Collinsville Chamber of Commerce
Telephone: 918-371-4703
Contact Name: Megan Edwards
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

The Please Touch the Art exhibit breaks the rules of traditional art exhibits and makes art accessible, especially for visitors who are visually impaired or blind. Guests are encouraged to touch...

Cost: free & open to the public

Where:
McKeon Center for Creativity
910 S. Boston Ave.
TCC Metro Campus
Tulsa, OK  74135
View map »


Sponsor: Tulsa Community College
Telephone: 918-595-7339
Contact Name: Cindy Armstrong

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Ahha Tulsa and Discovery Lab have partnered to create a special night out for families in downtown Tulsa. Parents are able to drop off children at Discovery Lab and stop by ahha for a kid-free...

Cost: Kids: $25 ($15 after first child), Adults: $15

Where:
ahha Tulsa and Discovery Lab
Discovery Lab: 560 N Maybelle Ave
ahha Tulsa: 101 E Archer St
Tulsa, OK  74114
View map »

More information

A unique concert event from Vox Solaris Chamber Choir, mixing traditional choir music with craft beer.  Come join us for this choir concert in the non-traditional venue of...

Cost: $25

Where:
Welltown Brewing
114 W Archer St
Tulsa, OK  74103
View map »


Sponsor: Vox Solaris Chamber Choir
Contact Name: Jeffery Wall
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...

The Museum’s Dickinson Research Center is home to more than 700,000 photographs, 44,000 books, and perhaps unexpectedly, at least 1,000 horses. Meet some of the herd in Horseplay, the new...

Cost: $12.50 adult entry

Where:
National Cowboy & Western Heritage Museum
1700 NE 63rd Street
Oklahoma City, OK  73111
View map »

More information

Featuring more than seventy works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: (405) 236-3100
Website »

More information

Then, Here/Now: Creating Community in the Center is a group exhibition that illuminates the histories and presence/presents of LGBTQIA+ art collectives and projects that help to ensure visibility...

Cost: Free

Where:
Living Arts of Tulsa
307 East M. B. Brady St.
Tulsa, OK  74120
View map »


Telephone: 918-585-1234
Website »

More information

Car Show, Bike Show, Poker Run, Food, Live Music, Burnout Contest 

Cost: $0-$100.00

Where:
Downtown Wagoner
Main Street
Wagoner
Wagoner, OK  74467
View map »


Sponsor: Wagoner Main Street
Telephone: 918-577-1772
Contact Name: Samantha Call
Website »

More information

Joys To The World 4th Summer Camp Enriching the quality of life for young adults with multiple disabilities. WHAT TO EXPECT Summer Camp is designed to meet the needs of students with...

Cost: $100/week; $400/4weeks; $30/day

Where:
Tulsa Hills Church
840 W. 81st Street
Tulsa, OK  74132
View map »


Sponsor: Joys to the World, Inc.
Telephone: 918-282-3191
Contact Name: Jenny Ramnath
Website »

More information

Tulsa Water Lantern Festival is coming up on June 29, 2019! Voted #1 Best Cultural Festival by USA TODAY! Water Lantern Festival is a floating lantern event that is all about connections....

Cost: 1-40

Where:
Events Park
21101 E 101st St
Broken Arrow, OK
View map »

More information

America’s LARGEST interactive comedy murder mystery dinner show is now playing at the Hilton Garden Inn Tulsa Broken Arrow! At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: 59.95

Where:
Hilton Garden Inn Tulsa- Broken Arrow
420 W Albany St.
Broken Arrow, OK  74012
View map »


Telephone: 866-496-0535
Contact Name: The Dinner Detective
Website »

More information

Help DVIS and the Tulsa Drillers knock out violence! We are in our 16th year of raising funds for survivors of domestic violence and sexual assault. Join us by pledging per home run or making a...

Cost: $1+

Where:
Tulsa, OK


Sponsor: DVIS
Telephone: 918-508-2709
Contact Name: Jenée Day
Website »

More information

Show More...
Show Less...
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