Roots: Beverly Anderson
Designer and founder of EQ-Wear riding pants
Beverly Anderson wears her self-designed pants to ride Fancy, who is owned by Shelly Fitzgerald of Oklahoma City.
Vital stats: Born and raised in Tulsa; graduated from Charles C. Mason High School in 1975; a former engineer who was the first woman to work in the Persian Gulf and the first to work in the British Sector of the North Sea; left the field to earn her M.B.A. from Stanford University Graduate School of Business in 1989; the former president of Theodore Management Associates, a management consulting firm.
Now: Lives in Tulsa with her young son; has been designing riding pants since 2011; opened EQ-Wear this past summer.
When and how did you begin designing?
I started designing riding pants about two years ago. I rode horses when I was younger, and three years ago I purchased an American quarter horse for my son’s birthday.
Unfortunately, my son informed me that he wasn’t as into riding horses as I was, so he gave it back to me. I started riding again, and I found that every pant I rode in wasn’t comfortable.
I tried different pants and styles and finally started wearing English riding pants to ride an American quarter horse. I knew I couldn’t be the only person who was having trouble finding a riding pant, so I started interviewing women who rode horses at various riding events to find out what they wanted.
After speaking with many women, I became convinced that a different style of riding pant was very much needed. I wanted a pant that was functional, first; flattering, second; and fashion-forward, third.
When did your business open?
Officially our corporation began at the end of 2012, but our debut for our product was at the Cheyenne Rodeo in July 2013, which was the same time we set up our website. Oklahoma is the perfect place for this product because we have international and national championships for riding in our state.
Describe the purpose and inspiration behind your use of color blocking. Those who ride Western style generally wear chaps to protect their legs and give them a better grip with the saddle on the horse. The design of the EQ-Wear riding pant is to incorporate the design and function of the chaps, and to give extra reinforcement in the seat of the pant to help enhance a rider’s performance.
For the color selection of the pants, I visited Philbrook and studied Native American art ... to select color combinations that reflect Oklahoma and Native American culture.
What are your goals for EQ-Wear?
My original purpose and focus was to design a great riding pant. And that’s where my focus is right now. Once that ball is hit out of the park, I am open to stretching the line to maybe include men’s riding pants and possibly women’s clothing and accessories, but right now I want to focus on my primary interest.
How did your time in Tulsa prepare you for what you’re doing now?
Tulsa is a roll-up-your-sleeves and pull-up-your-boots kind of town, and that influence has really helped me stay focused and grounded. Tulsa is a great place to start a business, and it’s been wonderful for my business.