Roots: Shana Rosenheck-Lodes and Alyssa Rosenheck
Two sisters take the entrepreneurial leap simultaneously.
VITAL STATS: Graduated from Cascia Hall Preparatory School (Shana in 1995; Alyssa in 2000). Shana graduated from the University of Kansas in 1999 and now lives in Dallas with husband of five years Kirk Lodes (Bishop Kelley ’93 graduate) and daughters Harper and Campbell. Alyssa graduated cum laude in 2004 with a bachelor of science degree from Cumberland University; now lives in Chicago.
NOW: Shana left corporate America in January 2013 to create her party-planning business, POMP; now is working to release her own toy line, Olive & Mint. Alyssa founded Alyssa Rosenheck Photography in 2013; her nationwide work has been featured in blogs “Style Me Pretty” and “Style Me Pretty Living.”
Shana, what kind of toys are you creating? Our toys are based on the science of how the brain develops. Did you know a 3-year-old has twice as many connections in their brain as an adult? These connections can easily go up or down by 25 percent or more depending upon whether a child grows up in an enriched environment.
These connections impact reading skills, the ability to make predictions, the ability to understand and learn different math concepts and more. ... Olive & Mint toys meet the age and stage of brain development for children 0-4 years old.
Six to eight items (toys, music, flashcards and games designed and manufactured by Olive & Mint) arrive in each box (which will be ordered online). The boxes will vary in price ... from $150-$250, and some of the toys will sell as stand-alone products for much less. (Olive & Mint) will be sold in retail stores, as well.
How soon will your toys be available? Do you hope they eventually reach the Tulsa market? This all depends on the patent of our product, which we are in the process of getting approved. It will happen this year.
I am and will forever be a Tulsa girl. I import my favorite cookies and cakes from Tulsa for Dallas parties all of the time. I have plans to not only sell my products in Tulsa, but also give back to Tulsa through my business.
Alyssa, you have been a photographer all your life. What led you to open your own business? I believe anything successful starts with a strong foundation. I am grateful my foundation started with Cascia Hall and having had strong corporate experience over the years (working for 3M and Johnson & Johnson), I was able to combine my business acumen with my creative pursuits.
I have always dreamed of having my own business and bringing joy and success into other people’s lives. I am so grateful for my corporate experience because it has given me the ability to continue consulting and photo-branding smaller businesses while still having creative freedom when shooting families and weddings.
Which photo subjects are your favorites? I’m captivated when documenting the love between two people and families. It’s an amazing experience, and anything I shoot is photographed from the heart. My vision and images are dictated by light, soft tones and an unobtrusive composition.